You can reach an additional 37.5 million viewers in America alone by adding closed captioning. This increase in accessibility also means a broader audience than caption-less videos. That is approximately 37.5 million people who either can’t or have trouble listening to videos online.
About 15% of all American adults report having some trouble hearing. Not only is providing accessibility to viewers the right thing to do, but it opens up your video content to an entirely new segment of viewers. Closed captioning breaks down the barriers the deaf and hard-of-hearing community encounters when attempting to view a video on social media, YouTube, and news sites. Millions of deaf and hard-of-hearing people have limited access to content on the Internet, especially videos. Here are a few reasons why your YouTube videos benefit from automatic closed captioning: Increased Accessibility It’s essential to understand the difference and use the appropriate tool for the audience. The listening experience means loud sounds, music, and other non-speech information are included in the captions to give viewers a true sense of what is going on in the video. However, closed captioning includes every part of the listening experience. Subtitles are used when it’s assumed that the viewer can hear but does not speak the language of the video. While both display as text at the bottom of the video, they serve different purposes. Build Your YouTube Presence with Automatic Closed CaptioningĬlosed captioning and subtitles are often used interchangeably, but there are some key differences. How to Request Closed Captioning in Vidyard
Let’s face it, we all turn to our phones while waiting in line. Knowing how content is consumed can help you understand how to create better content.Īutomatic captioning gives more viewers the chance to view your content and keeps them engaged despite their environment, like on a subway or in a waiting room. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses. Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition-around 30,000 hours of content are uploaded on YouTube every hour.
Here is what you need to know about automatic closed captioning, including why it is an essential feature for your YouTube videos and how to set up automatic closed captioning.Īutomatic closed captioning is one of the easiest ways to get an edge on the competition, improve your video SEO, and promote digital accessibility.
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